Superior Pools of Southwest Florida was recently featured in The Observer’s East County Neighbors section. The article looks at the story behind the company and the values that shape every backyard it builds.

Bill and Linda Krawczyk founded Superior Pools in 2001 as a family business built on hard work, honesty, and keeping your word. Their son Jon and his wife, Danielle, took over in 2011 and have carried those same values into every project since.

A Few Highlights From the Feature

• It starts with your lifestyle. Before discussing features or square footage, Superior Pools asks how homeowners want to use their outdoor space. Whether the goal is entertaining, family play, or a quiet retreat, that answer shapes the design.
• See it before it’s built. Detailed 3D renderings let homeowners visualize the finished backyard and make decisions with confidence.
• In-house crews. Superior Pools relies primarily on its own background-checked team rather than subcontractors, giving it tighter control over quality, scheduling, and communication.
• Faster timelines. According to the company, the average pool build takes about 40 days from excavation to completion.

The Krawczyks’ advice for anyone planning a pool is to do their homework: compare quotes, ask for referrals, and talk to homeowners whose pools are currently being built.

Read the full article in The Observer or learn more about Superior Pools’ custom pool building and refinishing services.